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ARTICLE

The 7 Great Lies of MLM: LIE #4
By Ann Sieg

I am presenting a series on The 7 Great Lies of MLM by Ann Sieg.

MLM Insider Editor Note:
If you like what you read then please go HERE where you can download the entire series as a PDF file This is entirely free with no catches. I would read them just to get another opinion on this great business of ours called Network Marketing. I for one learned a great deal and much of what I have read actually supported many of the irritations I have felt about the marketing of network marketing buiness opportunities and products especially with new distributors who generally need much guidance. This is powerful stuff.

Lie #4 – We’ll build your business for you.

We’ve all seen the stuff on the net about fully automated online recruiting systems and how you can make outrageous money while they do all the work for you. Maybe you’ve tried a few. It certainly is an appealing idea. Who wouldn’t want a turnkey system that does everything for them?

Well, here’s the scoop on these type of deals: Why they appeal to people (not that that’s hard to figure out)…what they can’t do for you…and what a real automated system will do for you.

If you’re like most people, as I am, you’re probably a bit skeptical when you hear absurd claims like, “No selling or recruiting required - we build your downline for you!” As you should be. After all, if it was really that easy everyone would be driving a BMW right?

Really what these claims are is the lazy bum’s appeal.

“Just secure your position today and we’ll build and manage your downline for you.

There are already hundreds of people waiting to be placed underneath you, all you have to do is secure your spot! With our amazing automated system, even a couch potato like you can get rich!”

Just like every “get rich quick” scheme that’s ever come along, it’s an easy pitch to sell.
Because…

People Always Want To Believe That The
Road To Success, Fame And Fortune Is
Quick, Easy, Painless And Risk-Free.

An appeal to laziness is a very strong appeal indeed. The promise of something for nothing is as old as time itself.

But let’s break this down a little further and reiterate a point I made at the beginning of this book.

Network marketing is unique in that it’s a business venture that’s made available and offered to an extremely large amount of people. Never before has owning your own business had such widespread appeal.

With network marketing, the average person now has viable and realistic dreams of “making it big.” 50 years ago, the road to riches was not so accessible. You had to start your own brick and mortar business with employees and all the works.

Here’s where the problem comes into play.

You’re a salesperson. All business owners are.

There’s two things that every network marketer sells. One is the products that the company provides, such as telecommunications services, nutritional products, etcetera, etcetera.

But what makes you unique is that what you’re also selling people is a business model. You’re selling them a vehicle to achieve whatever financial goals they may have. It’s really the first time that a business model has been sold to the public in this manner.

Thing is, the average person, who’s known the employee model their whole life, doesn’t
know a lot about business. They don’t understand basic business principles.

As a “customer,” the average American is not business-savvy and does not know what to
look for when selecting a home based business.

So to our instant-gratification-society, the idea of a “hands-off” system that will generate a ridiculous income with no investment of time or effort and just a little bit of money, seems like an actual possibility.

Business 101 is that somewhere along the line, a product or service must be sold to an end consumer. If a company says that “no selling is required on your part,” this is a dead give away they’re playing you for an idiot and you’re about to be taken to the cleaners.

Just ask yourself this one simple and obvious question:

If No Selling Or Anything Else Is Required On
Your Part, Then Why Would They Need You?

The answer is: They wouldn’t. If you’re not contributing anything to the business besides
a measly sign up fee, there would be no reason to pay you obscene amounts of money.

You have to be contributing something in order to justify getting paid. That’s a fundamental economic truth. There’s no such thing as something for nothing. There’s no such thing as getting filthy rich with a $99 investment and no time or elbow grease.
Here’s what you are contributing in a real legitimate mlm business to make it work: The indispensable human interaction.

This is why genuine network marketing companies do indeed need you and are willing to pay you big bucks for building a huge organization.

The key thing to understand is that…

Automated Marketing Systems Are
Crucial To A Successful Business –
But They Can’t Do Everything For You.

The truth is, an automated system is only half the equation. You, a real live human being, are the other half. No matter what anyone says, network marketing is and always will be built on relationships. As any stable, long-term business is.

Personal interaction and mentoring is the glue that holds an organization together.

When distributors hit those “rough spots” in their business, the coaching and advice that
they receive from their sponsor; upline; downline; rossline.. whoever… is what keeps their steam going.

See what you’re really getting paid to do is manage an organization. Help your people succeed. Develop leaders. Something that no automated system can do.

No automated system will ever be able to replace human leadership and the ability to manage a group of people. Every person is different and is going to need individual guidance and direction in their path to success. It takes a human being to do this.

And that is why you’ll never get paid for doing nothing.

Plus, all systems – no matter how automated they are – still require a human being to monitor and manage them. There is no perpetual machine that runs completely on its own steam. There still has to be someone who puts gasoline in the tank…starts the engine…operates the gas and the break pedal… and turns the steering wheel.

HOWEVER…despite the trap that one can fall into when relying on systems, they are truly an indispensable piece to a successful network marketing business. It’s just important to know what they can and can’t do for you.

There are very distinct parts of your business that absolutely must be automated. In Lie #7 I’ll talk more about these.

CLICK HERE. for the complete story

NEXT ISSUE: LIE #5

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