Now, more than ever, advertisers are faced with an uphill battle - increased competition, more clutter in the marketplace and the challenge to deliver greater return on investment with fewer resources, reduced budgets and less time. What Can Echo Media do for you? Echo Media, founded in 1992 and privately owned, is an industry leader in direct response advertising. Our skilled staff believes that advertising must produce measurable results and a profitable return on investment while continuing to build and maintain brand awareness. Return on investment is especially critical in today's economic climate since corporate and marketing management are demanding more accountability from their media investments, as television ratings continue to drop while rates continue to rise. The call to action of direct response advertising combined with the extended reach of print media is the best way to effectively extend your reach, efficiently stretch your budget and increase response rates.
We Believe: Never throw money at unproven, immeasurable media. By combining the accountability of direct response advertising with traditional image advertising, anchored by aggressive media negotiation, we deliver measurable results at the lowest rates possible to generate the greatest return on investment. Our business and reputation depend on it. We focus on the needs of your business - not a canned approach. We work with the best names in the industry - don't take our word for it, read what they have to say. We leverage our scale to your advantage in order to increase your reach, drive response rates, and most importantly, generate sales. We have a relentless passion to find or create new media distribution channels to help our clients cut through the clutter and reach their targets. We are your single point of contact and expertise - from comprehensive media planning and aggressive media buying to creative and print production services and back-end analysis, our turnkey services save you time and money. With the many years of experience represented by our Management Team, we know how to deliver the right media at the right price to build brands and maximize response.
900 Circle 75 Parkway, Suite 600, Atlanta, Georgia 30339 United States
(770) 955-3535 105
Now in business for nearly 30 years, the Marketshare Group of companies continues to thrive, offering innovative direct marketing products and services designed to support, and enhance, the profitability of their card pack advertisers and list services clients. With 8 different card pack titles totaling 10.3 million annual circulation, plus an extensive menu of list services, the Marketshare Group offers solutions to many direct marketing needs.
A card pack consists of a group of advertisers, each with their own 3.5" x 5" direct response card, mailed to a consumer's home address. Cards are stacked side by side, and oftentimes there are also pre-printed advertiser insert pieces riding at the top of the two stacks and/or at the bottom of the stacks. Unlike coupon mailers that are also mailed to consumers at their homes with the primary purpose to drive retail traffic, card packs are not mailed in an envelope to every household address in a small geographic area. Instead, all of the individual cards and insert pieces are mailed together in a 5" x 8" paper/poly opaque wrap to select consumer addresses nationwide. In fact, The Marketshare Group card packs target consumers by their hobby interest or lifestyle, so addresses are carefully chosen from reputable list sources based on a recent mail order purchase. For example, the January issue of our gardening card pack, The American Gardener Response Pack, is mailed to 500,000 mail order buyers of gardening-related products, seeds, Nursery stock and publications. Consumers can easily respond to offers for information, catalogs or magazine subscriptions by mailing the card back to the advertiser. Consumers can also be directed to respond by phone, or by visiting a website.
Marketshare Group was the first company to mail a card pack to a consumer at their home address back in 1985. Today the company maintains its position as the largest card pack advertising provider in the country with 8 different hobbyist titles mailing over 10.3 million card packs annually.
7171 W 95th Street, # 600, Overland Park, Kansas 66212 United States
Opportunity Seekers mailing program, now in its 25th year, delivers qualified prospects four times per year at pennies per contact. These entrepreneurs have responded to a direct mail offer requesting information about business opportunities and confirmed their sincerity by paying up to $150 for it. More than 60% of them are business owners who want to expand or diversify. Circulation: Mailed four times per year to 150,000 different qualified prospects each issue - a total annual circulation of 600,000 potential customers. The list is frequently cleaned and updated to ensure deliverability.
2060 Leeward Lane, Merritt Island, Florida 32953 United States