Arbonne International has appointed Amy Humfleet as the company’s new Chief Marketing Officer. Humfleet brings two decades of experience within the marketing and product innovation category, and has held leadership roles in both the direct selling industry and with well-known beauty and wellness brands.
“Amy is a true innovation leader in both marketing and product, with a strong passion for organizations that are committed to prioritizing people and the planet,” said Jean-David Schwartz, Arbonne CEO. “We couldn’t be more excited to have Amy join Arbonne. She has a proven track record of bringing new products from concept to market successfully and implementing sustainability initiatives in the fast-paced world of beauty and wellness. Her skill set is ideally suited to telling Arbonne’s mission of empowering people to flourish through sustainable healthy living.”
Humfleet will lead and develop the company’s global strategic vision, direction and management of the Arbonne brand, and plans to continue the company’s rebrand efforts through brand awareness, positioning, and creative and curated storytelling.
“I am excited about the opportunity to help Arbonne further shape its purpose-driven narrative as a global wellness brand,” Humfleet said. “My focus will be to forge a deep relationship with the field while creating a culture of innovation at Arbonne, going beyond product, leveraging the resources and best practices across Groupe Rocher that cements Arbonne as the center of excellence for nutritional supplements for the Groupe.”