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L’Occitane, the parent company of Duolab, has hired Yves Blouin

L’Occitane, the parent company of Duolab, has hired Yves Blouin
L’Occitane, the parent company of Duolab, has hired Yves Blouin

L’Occitane, the parent company of Duolab, has hired Yves Blouin in a push to boost the company’s success in Asian markets. Blouin is a luxury beauty brand veteran with experience managing growth in China and Japan.

“Yves’s experience in Asia—which accounts for almost 50% of the group’s activity—and his extensive expertise in leading global luxury and cosmetics brands will be a great asset,” said L’Occitane Group’s chairman and CEO Reinold Geiger.

Blouin’s appointment is part of a greater move by L’Occitane to adapt its business to the changing retail landscape and the impact of the COVID-19 lockdowns on its brick-and-mortar retail locations. The company has shifted its marketing efforts to a more digital approach and has also initiated 50 social selling projects globally.

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