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USANA Enters New Market Space with Launch of Mood and Relaxation Product Line

USANA Enters New Market Space with Launch of Mood and Relaxation Product Line
USANA Enters New Market Space with Launch of Mood and Relaxation Product Line

August 18, 2020

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USANA recently launched a product line of mood and relaxation products that take a natural and mindful approach to overall health and well-being.

The new Stress Relief mood-support supplement and Calm Response essential oil balm were introduced at the company’s annual Americas and Europe Convention, which was a virtual event this year.

“The launch of our new product line marks a pivotal moment in USANA’s history,” said Dan Macuga, USANA’s chief communications and marketing officer. “We are expanding our reach into a new market space, and the quality of our new products prove it’s a space we belong. Day-to-day stressors and obstacles can be overwhelming, and I’m proud USANA has formulated products to help our customers maintain positive emotional health.”

The new Stress Relief mood support supplement is an herbal-based formula made with saffron, lemon balm and ashwagandha—together, they promote a calm and balanced mood while helping the body adapt to feelings of mild and occasional stress and nervousness. These ingredients have also been shown to interact with GABA receptors to help regulate mood response.

The Calm Response essential oil balm is a blend of essential oils that provides aromatic support for a calm, collected and resilient emotional state. It contains ylang ylang, ho wood, bergamot, patchouli and lavender, all known to promote relaxing and positive feelings.

“USANA has spent the last 27 years producing the highest quality supplements to support your body’s overall health. Now, we’ve focused our expertise toward the overall health of your mental and emotional well-being,” said Dr. Rob Sinnott, USANA’s chief science officer. “Since day one, our R&D team has been committed to finding the most effective ingredients to give our customers a sense of balance and positivity. You can expect the same science-backed, ultra-pure ingredients in our Mood and Relaxation line that are found in all our USANA products.”

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