Our Mission: The DSEF engages and educates the public about how direct selling empowers individuals, supports communities and strengthens economies worldwide.
Our Vision: A global marketplace that respects and appreciates direct selling.
Our success depends on working side by side with our partners in academia and consumer protection leaders to implement effective programs and events. It is through these invaluable partnerships that we can succeed in our mission to serve the public interest by advancing the direct selling industry’s support of consumer rights and protection, education about the industry, ethical leadership and individual economic empowerment.
Currently, DSEF is focused on four key initiatives to carry out its public service mission: